Traditional VS. Alternative Booking Methods: Business Travelers Split

Figures from the GBTA Foundation show business travellers from the UK, Germany and France are fairly evenly split between booking via traditional channels and alternative methods.

The study shows that three out of five in each country booked via a traditional channel i.e. travel manager, travel agent or online booking tool but a similar share used an alternative method such as supplier direct or online travel agent.

The study will make interesting reading for companies such as which launched its for Business platform last year and says a fifth of bookings come from the business travel community.

As an example, 61% of business travellers from Germany say they used a traditional channel in the past 12 months while 60% say they used an alternative channel.
For business travellers from the UK, 59% say they used a traditional channel versus 64% that say an alternative booking method.


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Ryan Forrester

Ryan Forrester is a 15+ year marketing veteran and marketing contributor to several websites and blogs. He is currently the Senior Business Development Manager for a vacation marketing company based in Orlando, Florida USA Ryan's professional experience is primarily in Growth Hacking, SEM/SEO, Social Media Marketing, Conversion Optimization, Affiliate Marketing. A Tennis, Soccer and Drone enthusiast he is married to Devie and has two beautiful daughters. ENTJ.