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Fight Club: Hotels Vs. Online Travel Agencies

Fight Club: Hotels vs. Online Travel Agencies

The American Hotel and Lodging Assn., the trade group for hotels in the U.S., is pushing for legislation to crack down on fraudulent online booking sites that trick travelers into paying for hotel rooms but have no relation to the hotels. A coalition of online travel sites isn’t buying it. The sites say the hotel industry is exaggerating the online scam problem to push travelers to book directly on hotel sites so that hotels can avoid paying sales commissions to the online booking sites. The group says the scams cost travelers up to $1.3 billion a year.

“It’s just a veiled attempt at trying to scare consumers to book directly with the hotel chains themselves,” said Philip Minardi, a spokesman for the coalition of online sites, including Expedia, Priceline and Airbnb.

The stakes are high in this feud. Travelers make an estimated 480 online hotel bookings per minute in the U.S. Hotels pay third-party booking sites commissions of up to 25% of the room price. Hotels also want travelers to book directly from them so they can pitch future deals and packages and develop guest loyalty.

Read more in this story on the L.A. Times website

Ryan Forrester

Ryan Forrester is a 15+ year marketing veteran and marketing contributor to several websites and blogs. He is currently the Senior Business Development Manager for a vacation marketing company based in Orlando, Florida USA Ryan's professional experience is primarily in Growth Hacking, SEM/SEO, Social Media Marketing, Conversion Optimization, Affiliate Marketing. A Tennis, Soccer and Drone enthusiast he is married to Devie and has two beautiful daughters. ENTJ.

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