5 Tips to becoming an effective political marketer? Becoming a political marketer isn’t simple, but it’s far from impossible. Bridging the gap between marketing and politics requires a deep knowledge of political systems and the marketing savvy to achieve your goals using the mainstream media. 1. Develop a Narrative The most important aspect of any political […]
For those of you interested in taking on the challenge, here are eight simple yet powerful marketing strategies from OutboundEngine that every small business owner should execute in 2016. 1. Embrace Content Marketing When planning your business’s key messages, you likely spend a good amount of time thinking about how to promote your products, […]
Figures from the GBTA Foundation show business travellers from the UK, Germany and France are fairly evenly split between booking via traditional channels and alternative methods. The study shows that three out of five in each country booked via a traditional channel i.e. travel manager, travel agent or online booking tool but a similar share […]
The American Hotel and Lodging Assn., the trade group for hotels in the U.S., is pushing for legislation to crack down on fraudulent online booking sites that trick travelers into paying for hotel rooms but have no relation to the hotels. A coalition of online travel sites isn’t buying it. The sites say the hotel industry […]
In a shocking change to it’s years long tradition of right hand side ads, Google is removing all Right Hand Side Ads on SERPs worldwide. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four […]
Well, I was a CEO of a £5bn turnover, 25,000 person quoted company for 10 years. As with every new job, I kept a timesheet for the first year to check that my activities matched my priorities. In summary, I spent about one quarter of my time on strategy — thinking, researching, consulting, defining and […]
FBI escalates war with Apple: ‘marketing’ bigger concern than terror The FBI accused Apple of prioritizing its public relations strategy over a terrorism investigation on Friday in a significant escalation of this week’s war between the tech company and the law enforcement agency. The accusation, made in a court filing demanding Apple comply with an […]
Google announced that they’ve launched the long-due overhaul to Google+. According to the Google Blog, the new design is more friendly across all devices and places communities and collections front and center. Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ […]
From an email recently sent to me: The tribal wisdom of the Dakota Indians, passed on from generation to generation, says that, “When you discover that you are riding a dead horse, the best strategy is to dismount.” However, in government, education, and in corporate America, more advanced strategies are often employed, such as: Buying a stronger […]
I have been taking pictures for a long time, and over the years I’ve learnt a lot and have hopefully gotten better – at least I’d like to think so A few years ago I started a wedding photography business mostly because of the convenient schedule (weekends only :). Here’s my curated list of 99 opportunities […]
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